
LinkedIn CEO Jeff Weiner has gone on the record thinking that Google+ may start to crowd the field, and that social networks are approaching a zero-sum game: people really only have so much discretionary time, and they’re not going to “add” another network unless they start diminishing another.
I agree. However, LinkedIn may not like where things wind up.
We all seem to understand that LinkedIn was the serious older brother to Facebook. LinkedIn carried your full CV and business contacts, while Facebook had your college buddies and pictures of body parts usually wrapped in cotton. LinkedIn allowed us to form groups and networks for the various facets of our careers, while Facebook let us to simply ‘hang out’. Unfortunately, LinkedIn may have overplayed its hand: the groups were so loose, the email notifications so prevalent, and the questions so inane, that I just don’t read them anymore. LinkedIn has a Spam problem: when every possible service vendor out there can figure out that I’m a stakeholder and decision-maker, the spam goes way up. When service vendors start to troll questions in the groups just to get possible sales leads, the spam goes way up.
Let’s face it: if anyone spends serious time on LinkedIn, it’s likely because they’re in between jobs or trolling for a new job. That means they’ve got a lot of time on their hands, and likely aren’t on their game as much as they should. As a result, the discussion topics come across a bit stale, a bit desperate, a bit pumped up. In short, quality of content suffers. LinkedIn discussion groups are like soup in a hotel buffet line: looks good, but you have no idea what’s in there, or who’s been putting their spoon in that.
Google+, on the other hand, got the privacy part correct: people can add me all day long (and I’m already starting to see the vendors showing up when they add me to their circles), but it’s up to me whom I add. In other words, I get to choose who sees the content I publish, and I get to choose who’s content I see. This is the big difference that G+ learned from Twitter, and it’s just the right amount of inoculation that LinkedIn doesn’t have.
So, Weiner’s correct: my time is limited. I want professional updates from my peers and people I admire in the business. I want to connect with them professionally. But guess what, it likely won’t be on LinkedIn anymore…





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