Have you tried Quora.com yet? It’s essentially an open question & answer board, divided out by topics. The usual social media rules apply: you can follow threads, follow people, like answers, vote answers up and down, upload your profile, etc. It’s also growing very quickly, going from zero to thousands of users and tens of thousands of questions in just under a year. For me, the fascinating part is the meta-sociology that is still developing. Quora is the proto-wikipedia, where information is still raw, subjective, and disjointed.
Early on, the site was populated by the early adopters, who by their very nature were authorities in the areas on the site and probably more attuned to the social media scene. They were insiders. Questions tended to be straightforward inquiries as to why an Internet business was doing something or pricing was structured or how many servers are available, and the answer usually came from a VP at that business.
Now, however, the site is full of honest inquiries that are really requests for recommendations, as well as completely subjective chit-chat questions where a “real answer” would be impossible. For example, just from today we see “Which is the Best song by The Cure?” and “Why should I see Tron?” These questions have no answers, they’re the aimless chit-chat (and they don’t even qualify for hipster-idiotication status like “which is more environmentally friendly, disposable razors or electric razors?“). None of these issues would be allowed over at Wikipedia. And they would start a fight on any single-threaded blog or news discussion site like HuffPo or BoingBoing or Fark. How long will that last? Is it only a matter of time (and popularity) before Quora gets swamped with subjectiveness and drivel? Or are there structural elements in place that will contain the slosh-over?
Here’s what I see that’s good so far:
- Quora is severely limited down to a question with several answers that get voted up or down. This may keep the crap and joke answers under control, but voting only works to a certain point.
- Users can follow specific topics in their feed, so supposedly it may be self-editing where I don’t need to see questions about celebrity diets or snotty book reviews.
- Quora prompts you to invite your friends from Facebook and twitter– which is more than likely your real set of peers and friends, so you’re less likely to act like a goof with your answers.
Here’s what I see that’s not so good so far:
- Quora is severely limited down to a question with several answers. There’s no real easy way to build up knowledge incrementally by adding into an existing text (like there was with Wikipedia before the reference zealots took over). Yes, one can edit a previous answer, but the site is geared toward people merely tacking on another answer. In the end, it answers the question, but it doesn’t build up a knowledge-base (yet).
- Users can follow specific topics in their feed, but this limits down the user’s exposure to topics where he/she is likely already an expert. This may increase the quality overall, but it also may encourage showing-off in front of your peers.
- Quora prompts you to invite your friends from Facebook and twitter– which is more than likely your real set of peers and friends, so you’re much more likely to act like a goof with your answers.
I’ve answered questions. I haven’t asked any yet. I’ve seen astroturfing (companies asking straw-man questions), I’ve seen shameless self-promotion (people asking themselves questions), and I’ve seen some solid answers. We’ll see how this one plays out.



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