Jon Evans raises a good point over at TechCrunch: the identity wars are over (winner:facebook), and the ‘reputation war’ has begun. This is a war not of actual reputations, but of online properties that can best establish, facilitate, and most importantly score and compare reputations among so-called “experts”. Quora is a popular place for this, and it is certainly gaining its fair share of astroturfers who are hoping to inflate their online reputation, but it’s also got a decent line of real experts who are stepping up and answering questions. I am mildly surprised by the quality of answers.
Continuing on my earlier model of viewing these different social networks as strata (or layers) that build on top of each other, I would agree with Mr Evans’ point that the identity layer is largely established now, and we are beginning to move up into a new reputation layer. It’s not enough to simply evaluate someone by the company he/she keeps, it’s now how and where they demonstrate their answers to a barrage of questions. This used to be what blogs were for, but no one has time to read those anymore, or at least the format is switching from blowhards like me pushing answers in a blog like this, to answers getting pulled by responding to specific questions from the masses.
Back in the day, we only had our Slashdot scores and loginIDs to go by, but the world quickly moved beyond simple geekery, and that doesn’t hold much wight anymore. Klout is a naked popularity contest– but on the Internet, what else is there?




Sometime in the late 90’s, I ran an Internet development and design studio. It was the go-go days, where everyone insisted their idea was highly confidential and stoopid amounts of money were being made by migrating companies on to “The Internet” (yes, we actually capitalized it back in the day, and put quotes around it as some sort of foreign object or artificial theoretical construct). A lot of our potential clients had AOL email addresses, or kept talking in AOL terminology. One day, I expressed my frustration with these rubes and disparaged AOL to my business partner. “Feh. AOL. Rubes!” I said.



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