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	<title>Comments on: So, you&#8217;re on facebook&#8211; So what?</title>
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	<link>http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/</link>
	<description>Ecommerce Strategy in Asia</description>
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		<title>By: Three years ago to the day Dave Jenkins posted the &#8220;Five-Step Party&#8221; model of the lifecycle of social networking sites: stage 1: not many people – this might be lame stage 2: okay, some people are showing up – let’s stick around and see </title>
		<link>http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/comment-page-1/#comment-42098</link>
		<dc:creator>Three years ago to the day Dave Jenkins posted the &#8220;Five-Step Party&#8221; model of the lifecycle of social networking sites: stage 1: not many people – this might be lame stage 2: okay, some people are showing up – let’s stick around and see </dc:creator>
		<pubDate>Sun, 17 Jul 2011 01:49:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/#comment-42098</guid>
		<description>[...] Five Stages of&#8230; Second Life?   This entry was posted in Uncategorized. Bookmark the permalink.    &#8592; Wheen and Modern Irrationalism Worlds Virtual and Identity &#8594; [...]</description>
		<content:encoded><![CDATA[<p>[...] Five Stages of&#8230; Second Life?   This entry was posted in Uncategorized. Bookmark the permalink.    &larr; Wheen and Modern Irrationalism Worlds Virtual and Identity &rarr; [...]</p>
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		<title>By: Online Community = Pub Topics &#187; Dave Jenkins</title>
		<link>http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/comment-page-1/#comment-38330</link>
		<dc:creator>Online Community = Pub Topics &#187; Dave Jenkins</dc:creator>
		<pubDate>Fri, 23 Jul 2010 03:08:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/#comment-38330</guid>
		<description>[...] is rather simple: would people talk about your goods in a pub?  Would they mention your stuff at a cocktail party?    Posted by Dave at 7:08 pm Tagged with: Buckaroo Banzai, cocktail party, community, ecommerce, [...]</description>
		<content:encoded><![CDATA[<p>[...] is rather simple: would people talk about your goods in a pub?  Would they mention your stuff at a cocktail party?    Posted by Dave at 7:08 pm Tagged with: Buckaroo Banzai, cocktail party, community, ecommerce, [...]</p>
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		<title>By: Facebook should be nationalized &#187; Dave Jenkins</title>
		<link>http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/comment-page-1/#comment-37649</link>
		<dc:creator>Facebook should be nationalized &#187; Dave Jenkins</dc:creator>
		<pubDate>Sat, 12 Jun 2010 21:18:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/#comment-37649</guid>
		<description>[...] out, there is no profitability on the horizon.  Facebook is definitely well on it&#8217;s way to Stage 5 of the cocktail party: the cool kids are leaving, only the hucksters and sham artist are left.  This party is no longer [...]</description>
		<content:encoded><![CDATA[<p>[...] out, there is no profitability on the horizon.  Facebook is definitely well on it&#8217;s way to Stage 5 of the cocktail party: the cool kids are leaving, only the hucksters and sham artist are left.  This party is no longer [...]</p>
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		<title>By: Google Wave is Somewhere in-between &#187; Dave Jenkins</title>
		<link>http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/comment-page-1/#comment-37647</link>
		<dc:creator>Google Wave is Somewhere in-between &#187; Dave Jenkins</dc:creator>
		<pubDate>Sat, 12 Jun 2010 21:13:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/#comment-37647</guid>
		<description>[...] then AIM aliases, which were soon replaced by jabber handles, Google chat IDs, and then came the facebooks.  All shared some basics: real-time typing, conversation windows, text-centric, and just below the [...]</description>
		<content:encoded><![CDATA[<p>[...] then AIM aliases, which were soon replaced by jabber handles, Google chat IDs, and then came the facebooks.  All shared some basics: real-time typing, conversation windows, text-centric, and just below the [...]</p>
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		<title>By: Kirk Harr</title>
		<link>http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/comment-page-1/#comment-20795</link>
		<dc:creator>Kirk Harr</dc:creator>
		<pubDate>Sat, 21 Feb 2009 01:53:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/#comment-20795</guid>
		<description>Dave,

I think I have seen the book you are referring to, and I cannot agree more. Monetizing social media has the same problems as traditional media, you try to pump too many ads in and people start to tune out due to the volume of pitches coming in, and those that put too few ads and have trouble making ends meet. The best they can hope for is the long search for the happy medium between corporate shill and having a roof over your head. 

Monetizing social media beyond ads is more or less impossible.

And my company is now in the midst of sticking its big toe into the &quot;community&quot; craze; my thoughts are we will never make it out of stage 2.</description>
		<content:encoded><![CDATA[<p>Dave,</p>
<p>I think I have seen the book you are referring to, and I cannot agree more. Monetizing social media has the same problems as traditional media, you try to pump too many ads in and people start to tune out due to the volume of pitches coming in, and those that put too few ads and have trouble making ends meet. The best they can hope for is the long search for the happy medium between corporate shill and having a roof over your head. </p>
<p>Monetizing social media beyond ads is more or less impossible.</p>
<p>And my company is now in the midst of sticking its big toe into the &#8220;community&#8221; craze; my thoughts are we will never make it out of stage 2.</p>
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		<title>By: George Barr</title>
		<link>http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/comment-page-1/#comment-19541</link>
		<dc:creator>George Barr</dc:creator>
		<pubDate>Thu, 15 Jan 2009 18:12:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/#comment-19541</guid>
		<description>It new, it must be cool, I am one of the first there, I must be cool, everyone who is no one is here, must leave to keep cool.

The same old scenario.</description>
		<content:encoded><![CDATA[<p>It new, it must be cool, I am one of the first there, I must be cool, everyone who is no one is here, must leave to keep cool.</p>
<p>The same old scenario.</p>
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		<title>By: National Lottery UK</title>
		<link>http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/comment-page-1/#comment-10202</link>
		<dc:creator>National Lottery UK</dc:creator>
		<pubDate>Wed, 30 Apr 2008 19:53:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/#comment-10202</guid>
		<description>Reading this thread reaaly puts me off using Facebook, it sounds like a combination of addiction/annoyance.</description>
		<content:encoded><![CDATA[<p>Reading this thread reaaly puts me off using Facebook, it sounds like a combination of addiction/annoyance.</p>
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		<title>By: Stumpy</title>
		<link>http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/comment-page-1/#comment-8936</link>
		<dc:creator>Stumpy</dc:creator>
		<pubDate>Fri, 07 Mar 2008 03:05:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/#comment-8936</guid>
		<description>Does anyone else out there suffer from serious &quot;facebook fatigue&quot;?  I tend to ignore 90% of the bs that my so-called friends spam me with on a daily basis.  

Basically, I don&#039;t care where you&#039;ve been, how many zombies you&#039;ve been bitten by, whether you are tired of prime time game shows, or looking for someone to talk to.

BTW- If you want to buy me a drink... I&#039;ll be in the bar.</description>
		<content:encoded><![CDATA[<p>Does anyone else out there suffer from serious &#8220;facebook fatigue&#8221;?  I tend to ignore 90% of the bs that my so-called friends spam me with on a daily basis.  </p>
<p>Basically, I don&#8217;t care where you&#8217;ve been, how many zombies you&#8217;ve been bitten by, whether you are tired of prime time game shows, or looking for someone to talk to.</p>
<p>BTW- If you want to buy me a drink&#8230; I&#8217;ll be in the bar.</p>
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		<title>By: Jimmy Mack</title>
		<link>http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/comment-page-1/#comment-7714</link>
		<dc:creator>Jimmy Mack</dc:creator>
		<pubDate>Tue, 05 Feb 2008 02:13:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/#comment-7714</guid>
		<description>That&#039;s a funny take Dave. Last week I went through the 10 step process of removing my myspace profile. Myspace put me in touch with some high school frineds I hadn&#039;t talked to in a long time, but then I ran out of things to say. You can only type &#039;sup&#039; so many times. 

This week I was commenting to someone that I&#039;ve started deleting many of the pointless apps and that I now have friends that I can&#039;t remember. 

The social graph is interesting and has a ton of potential but if you ask me I think we are one or two more of these kinds of apps away from the one that sticks. 

Solitaire is to 1996 as Facebook is to 2008. All I do on Facebook is take silly quizzes.</description>
		<content:encoded><![CDATA[<p>That&#8217;s a funny take Dave. Last week I went through the 10 step process of removing my myspace profile. Myspace put me in touch with some high school frineds I hadn&#8217;t talked to in a long time, but then I ran out of things to say. You can only type &#8217;sup&#8217; so many times. </p>
<p>This week I was commenting to someone that I&#8217;ve started deleting many of the pointless apps and that I now have friends that I can&#8217;t remember. </p>
<p>The social graph is interesting and has a ton of potential but if you ask me I think we are one or two more of these kinds of apps away from the one that sticks. </p>
<p>Solitaire is to 1996 as Facebook is to 2008. All I do on Facebook is take silly quizzes.</p>
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		<title>By: David Liechty</title>
		<link>http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/comment-page-1/#comment-7071</link>
		<dc:creator>David Liechty</dc:creator>
		<pubDate>Fri, 18 Jan 2008 15:57:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.davejenkins.com/2008/01/12/so-youre-on-facebook-so-what/#comment-7071</guid>
		<description>Hey Jenkins!  I just sent you an email at your &#039;me&#039; address.  Are you still using that?  I&#039;m on facebook, look me up and add me.  We&#039;ve got to get back in touch!</description>
		<content:encoded><![CDATA[<p>Hey Jenkins!  I just sent you an email at your &#8216;me&#8217; address.  Are you still using that?  I&#8217;m on facebook, look me up and add me.  We&#8217;ve got to get back in touch!</p>
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